This section of the portfolio demonstrates my abilities in the advanced design standard and performance competencies of Developmnet. AECT states the individual should demonstrate the knowledge, skills, and dispositions to develop instructional materials and experiences by applying principles, theories, and research related to print, audiovisual, computer-based, and integrated technologies.

The section immediately below provides links to the relevant courses, professional experiences, and supporting exhibits that demonstrate this competency. Listed below these links is an enumeration of the Development standard and suggested performance indicators as recommended by AECT.

  • Relevant Courses
    Formal coursework and informal training that dmonstrate application and understanding of the Development Competency.
  • Professional Experiences
    Career experiences that demonstrate application and understanding of the Development Competency.
  • Supporting Exhibits
    Demonstrable exhibits and products that showcase applicaiton and understanding of the Development Competency.

Development Explanation:
“Development is the process of translating the design specifications into physical form” (Seels & Richey, 1994, p. 35). The domain of development includes four subdomains: Print Technologies, Audiovisual Technologies, Computer-Based Technologies, and Integrated Technologies. Development is tied to other areas of theory, research, design, evaluation, utilization, and management.

Print Technologies
“Print technologies are ways to produce or deliver materials, such as books and static visual materials, primarily through mechanical or photographic printing processes” (Seels & Richey, 1994, p. 37). Print technologies include verbal text materials and visual materials; namely, text, graphic and photographic representation and reproduction. Print and visual materials provide a foundation for the development and utilization of the majority of other instructional materials.

Audiovisual Technologies
“Audiovisual technologies are ways to produce or deliver materials by using mechanical devices or electronic machines to present auditory and visual messages” (Seels & Richey, 1994, p. 38). Audiovisual technologies are generally linear in nature, represent real and abstract ideas, and allow for learner interactivity dependent on teacher application.

Computer-Based Technologies
“Computer-based technologies are ways to produce or deliver materials using microprocessor-based resources” (Seels & Richey, 1994, p. 39). Computer-based technologies represent electronically stored information in the form of digital data. Examples include computer-based instruction(CBI), computer-assisted instruction (CAI), computer-managed instruction (CMI), telecommunications, electronic communications, and global resource/reference access.

Integrated Technologies
“Integrated technologies are ways to produce and deliver materials which encompass several forms of media under the control of a computer” (Seels & Richey, 1994, p. 40). Integrated technologies are typically hypermedia environments which allow for: (a) various levels of learner control, (b) high levels of interactivity, and (c) the creation of integrated audio, video, and graphic environments. Examples include hypermedia authoring and telecommunications tools such as electronic mail and the World Wide Web.

Performances Indicative of the Development Standard

The following indicators are examples of performances related to the development standard.

  • Select appropriate media to produce effective learning environments using technology resources.
  • Use appropriate analog and digital productivity tools to develop instructional and professional products.
  • Apply instructional design principles to select appropriate technological tools for the development of instructional and professional products.
  • Apply appropriate learning and psychological theories to the selection of appropriate technological tools and to the development of instructional and professional products.
  • Apply appropriate evaluation strategies and techniques for assessing effectiveness of instructional and professional products.
  • Use the results of evaluation methods and techniques to revise and update instructional and professional products.
  • Contribute to a professional portfolio by developing and selecting a variety of productions for inclusion in the portfolio.
  • Develop school library media collections focused on curricular needs, including a full range of print, non-print, and electronic resources.

Print Technologies

  • Develop instructional and professional products using a variety of technological tools to produce text for communicating information.
  • Produce print communications (e.g., flyers, posters, brochures, newsletters) combining words and images/graphics using desktop publishing software.
  • Use presentation application software to produce presentations and supplementary materials for instructional and professional purposes.
  • Produce instructional and professional products using various aspects of integrated application programs.

Audiovisual Technologies

  • Apply principles of visual and media literacy for the development and production of instructional and professional materials and products.
  • Apply development techniques such as storyboarding and or scriptwriting to plan for the development of audio/video technologies.
  • Use appropriate video equipment (e.g., camcorders, video editing) to prepare effective instructional and professional products.
  • Use a variety of projection devices with appropriate technology tools to facilitate presentations and instruction.

Computer-Based Technologies

  • Design and produce audio/video instructional materials which use computer-based technologies.
  • Design, produce, and use digital information with computer-based technologies.
  • Use imaging devices (e.g., digital cameras, video cameras, scanners) to produce computer-based instructional materials.
  • Incorporate the use of the Internet, library online catalogs and electronic databases to meet the reference and learning needs of students and teachers.

Integrated Technologies

  • Use authoring tools to create effective hypermedia/multimedia instructional materials or products.
  • Develop and prepare instructional materials and products for various distance education delivery technologies.
  • Combine electronic and non-electronic media to produce instructional materials, presentations, and products.
  • Use telecommunications tools such as electronic mail and browsing tools for the World Wide Web to develop instructional and professional products.
  • Develop effective Web pages with appropriate links using various technological tools (e.g., print technologies, imaging technologies, and video).
  • Use writable CD-ROMs to record productions using various technological tools.
  • Use appropriate software for capturing Web pages, audio wave files, and video files for developing off-line presentations.